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   Eat Smart Introduces New TimeSavors Vegetable Side Dish Kits
by Apio, Inc.
Posted: Friday, November 17, 2017 at 9:05AM EST

GUADALUPE, Calif. – Inspired by consumer demand for convenient, healthy and unique ways to serve fresh and delicious vegetable dishes, Eat Smart®, a leading producer of fresh-cut vegetables and salads for the United States and Canada, is launching TimeSavors™, a line of ready-to-cook fresh vegetable side dishes. The line’s three initial offerings – Cauliflower Gratin, Cauliflower Fried Rice and Green Bean Sauté – are on-trend, making it even easier for consumers to prepare and enjoy a restaurant-style side dish.

“Eat Smart® is known for its washed & ready-to-eat fresh vegetables, but consumers are looking for faster and more delicious ways to prepare them,” said Anne Byerly, Vice President of Marketing, Apio. “Our new TimeSavors kits take fresh vegetables even further, offering a complete recipe with just five minutes of prep time.”

The initial TimeSavors varieties include a robust combination of flavors, and make for an easy and convenient way to complement any meal.

·         Cauliflower Gratin is a replacement for baked macaroni and cheese, giving consumers the satisfying taste of a family favorite dish that is better for you. The dish incorporates a delicious cheese sauce and seasoned panko bread crumbs over fresh cauliflower florets. The 14-ounce Cauliflower Gratin TimeSavors kit will be available in the U.S. this fall, at a suggested retail price of $4.99 and will be available in Canada in early 2018 at a suggested retail price of $5.99.

·         Cauliflower Fried Rice is a lighter, healthier alternative to fried rice dishes. The versatile dish incorporates cauliflower and broccoli rice, diced carrots and celery, and an Asian finishing sauce. Eggs and oil are recommended on the packaging, but there are endless opportunities for consumers to mix and match additional ingredients or add protein. The 16-ounce Cauliflower Fried Rice TimeSavors kit will be available in the U.S. this fall, at a suggested retail price of $4.99 and will be available in Canada in early 2018 at a suggested retail price of $5.99.

·         Green Bean Sauté is an Asian-inspired twist on a classic restaurant side dish. Fresh trimmed green beans are sautéed in a spicy Asian finishing sauce and garnished with sesame seeds. The 16-ounce Green Bean Sauté TimeSavors kit will be available in the U.S. this fall, at a suggested retail price of $4.99 and will be available in Canada in early 2018 at a suggested retail price of $5.99.

Both Cauliflower Fried Rice and Cauliflower Gratin carry an Eat Smart® 100% Clean Label, with no artificial colors, flavors or preservatives, and the Green Bean Sauté will be 100% Clean Label next year.

Fresh Vegetables Forecasted for Positive Growth

According to a study by the Produce for Better Health Foundation1, fresh vegetable consumption is expected to grow by eight percent in the next five years. By contrast, the study also states that 82 percent of vegetables are prepared at home and vegetable side dishes are a frequent part of the dinner meal, yet consumption has declined over the past five years. Eat Smart® aims to get more vegetables into the diets of consumers by making it easier for them to incorporate delicious fresh vegetables into their dinner repertoire easily and cost effectively.

About Apio, Inc.
Apio, Inc., was founded in 1979 by five growers of celery in the Santa Maria Valley on the central coast of California. Today the company is the leader in processing and marketing fresh-cut specialty vegetables in the United States and Canada. Headquartered in Guadalupe, California, Apio sells its specialty vegetables, salads and party tray products under its retail Eat Smart® brand and foodservice GreenLine® brand. Landec Corporation (NASDAQ: LNDC), a leading developer and marketer of innovative and proprietary products for healthy living applications in the food and biomedical markets based in Menlo Park, California, acquired Apio in 1999. See www.eatsmart.net for more information.

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Sources  -

1.      Produce for Better Health Foundation: State of the Plate, 2015

Source: Apio, Inc.


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