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   Rainier Fruit Launches Wholesome Heroes Campaign
by Rainier Fruit
Posted: Wednesday, November 22, 2017 at 9:02AM EST

Selah, WA - Rainier Fruit is proud to announce the launch of its new campaign, Wholesome Heroes, to celebrate individuals who embody our “Wholesome to the Core®” philosophy. As a leading grower of healthy, wholesome fruit, Rainier is proud to partner with organizations and initiatives that focus on health, wellness, and active lifestyle. Over the past few years, the company has established partnerships with the Boston Marathon, the Portland Marathon, Charleston Marathon, and Twin Cities Marathon.  Carrying the Wholesome to the Core program beyond running, Rainier will soon announce a partnership with an additional national healthy lifestyle event that will reach thousands of fitness enthusiasts.

As the company launches its Wholesome Heroes campaign, they are looking for people who are making a positive impact in their community through the work they do, volunteer efforts, or health and wellness initiatives that impact themselves, their family, or their community. Rainier believes these individuals embody the “Wholesome to the Core” philosophy that defines the company’s mission and vision.

“When we talk about ’Wholesome to the Core,’ we’re talking about more than just our fruit,” said Mark Zirkle, President of Rainier Fruit, “The philosophy encompasses our sustainable growing practices, being of service to our employees, contributing to our community, and growing healthy fruit that is the fuel for positive actions.”

Wholesome Heroes will be named on a weekly basis, and Rainier Fruit will share their stories to help draw attention to the important work that these heroes are doing. Rainier Fruit will also name Wholesome Heroes within their company, as well trade partners throughout the industry that are going above and beyond. A small recognition package will be awarded to all named Wholesome Heroes.

Andy Tudor, VP of Business Development at Rainier Fruit remarked, “Rainier Fruit is a not a food company, we are a lifestyle company. Healthy food fuels healthy living and we’re proud to not only grow some of the healthiest foods in the world, but help tell the stories of the people around the country that are making a difference.”

To nominate someone who is making a positive impact, please visit the Rainier website at  to complete the nomination form.


About Rainier Fruit

Rainier Fruit is a multi-generation, vertically integrated fruit company based in Selah, WA.  For more than 100 years, Rainier Fruit has cultivated a culture of stewardship that extends from their orchards to their communities that has made them an industry leader in the production of apples, pears, cherries and blueberries.

Source: Rainier Fruit

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