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   Southeast Produce Council Teams Up With Food Marketing Institute To Unveil The Power Of Produce
by Southeast Produce Council
Posted: Thursday, November 30, 2017 at 9:01AM EST

Millen, GA – After a successful workshop collaboration at the SEPC’s Southern Innovations Organics & Foodservice Expo, the Southeast Produce Council has announced that it will be teaming up with the Food Marketing Institute (FMI) to present its signature research, The Power of Produce, at Southern Exposure 2018, March 1-3 in Tampa, Florida, which holds an impressive attendance record of over 500 buyers and 2,000 suppliers servicing the southeastern markets with fresh produce. This innovative union will result in the unveiling of future Power of Produce reports at the SEPC’s Southern Exposure beginning in 2019.

FMI Vice President of Fresh Foods Rick Stein commented on the partnership saying, “Food retail continues to be the produce stronghold, so the opportunity to debut research that offers an in-depth look at produce through the eyes of the shopper at the premier platform for the produce industry complemented our goals for reaching an insights-hungry audience. I look forward to annually presenting the findings at SEPC’s Southern Exposure featuring some of the produce industry’s most influential professionals.”

Food Marketing Institute proudly advocates on behalf of the food retail industry. The Power of Produce analysis reveals shopper habits regarding fruits and vegetables pre-trip, in-store, and at home, as well as hundreds of shopper suggestions on how to improve the produce department. For food retailers looking to use the produce department to set themselves apart, this report gives insights into the shopper’s produce purchasing process and the real power produce can bring to their store’s business. The analysis, conducted by 210 Analytics and supported by data from IRI and Nielsen, also reveals strategies for food retailers to consider as they bolster their produce merchandising and marketing programs. The research previously made possible by the generous support of Hillphoenix and Yerecic Label will now receive additional funding from the Southeast Produce Council, as well, creating a dynamic unification within the produce industry.

“The Southeast Produce Council is excited to announce this partnership with FMI,” states David Sherrod, President and CEO of the Southeast Produce Council, “Their reputation of proven research results is widely used and regarded as one of the best tools for retail and wholesale professionals today. The Power of Produce report will debut each year at our Southern Exposure conference and will be a huge draw for our attendees. We will work hand-in-hand with FMI to deliver this timely report each year.”

Source: Southeast Produce Council


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