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   Lidl Hits The Brakes On N.J. Grocery Store As Other Store Plans Scrapped
by Matt Gray,
Posted: Thursday, December 21, 2017 at 4:32PM EST

Plans by German discount grocer Lidl to begin construction on its second New Jersey store have stalled as the company hits the brakes on several proposed locations in other states.

Lidl, which operates about 10,000 stores globally, entered the U.S. market in June with several store openings in the southeast as part of a plan to open up to 100 stores in the U.S. by the end of next year.

Industry watchers say customer traffic at Lidl's new locations has slowed following its initial success and warn that the company will need to find ways to keep curious shoppers coming back.

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