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   Litehouse Plays It Cool For Big Game Promotion
by Litehouse, Inc.
Posted: Thursday, January 11, 2018 at 8:57AM EST

SANDPOINT, IDAHO – Litehouse, Inc., a 100 percent employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S. and Canada[1], is kicking off its annual Big Game retail promotion on Jan. 19. The “Bring on the Heat: Hot Wings, Cool Dip” promotion will support retailers and highlight Homestyle Ranch and Chunky Blue Cheese 13-ounce dressings, two of Litehouse’s star players – and deliciously cool additions to any game day party or tailgate.

Litehouse is the fastest-growing Ranch and Blue Cheese brand in RSD[2], and year after year, the brand scores a touchdown with its Big Game promotion. During the promotion, participating retailers typically see a 40 percent increase in sales, and Litehouse Chunky Blue Cheese dressing outperforms all other Blue Cheese RSD and drives category growth[3].

“Chicken wings are a staple at any game day gathering, and we know more than 50 percent of consumers are using their dressing as a dip, so the Big Game is a perfect opportunity for retailers to promote with Litehouse and increase sales,” said Camille Balfanz, brand manager at Litehouse.

Americans are projected to eat more than 1.25 billion chicken wings during the 2018 Big Game[4], and two cool Litehouse dressings will be on the sidelines to soothe the heat of even the hottest wings.

  • Litehouse Chunky Blue Cheese: made with fresh buttermilk, homemade mayonnaise, and the perfect blend of spices, this dressing combines the original Litehouse blue cheese recipe with loads of award-winning artisan blue cheese chunks.
  • Litehouse Homestyle Ranch: a delicious combination of fresh herb and vegetable flavors, consumers declared it the best-tasting ranch dressing during a blind sensory test against competing brands[5].

Litehouse Chunky Blue Cheese and Homestyle Ranch salad dressings are refrigerated, gluten-free, contain no high fructose corn syrup, and are made without any artificial flavors, colors or preservatives.

“Bring on the Heat” runs Jan. 19 – Feb. 10 and will be supported by online and offline initiatives, including a consumer sweepstakes for a chance to win a 65-inch flat screen television. Additional promotion support includes:

  • In-store campaign with signage, sampling and promotional pricing at select retailers
  • “Party Tips for the Big Game” Satellite Media Tour hosted by a notable lifestyle expert
  • “Game Day” syndicated editorial recipe featuring crispy baked buffalo chicken wings
  • Recipes from bloggers and social influencers

Beginning Jan. 19, consumers can visit the Litehouse website or Facebook page to vote daily for their favorite dip and enter the “Bring on the Heat” sweepstakes for a chance to win a 65-inch flat screen television. To learn more about the sweepstakes and promotion, follow Litehouse online or visitwww.LitehouseFoods.com.

About Litehouse, Inc.

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, dips, sauces, herbs, and cheese, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visit www.LitehouseFoods.com,FacebookInstagramPinterest and Twitter.

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1 IRI Total US MULO and Nielsen Homescan

2 IRI Unify Total, U.S. MULO 52 Weeks ending 10/14/2017

3 IRI Infoscan Total U.S. Food

4 National Chicken Council, based on 2015-2017 data

5 Litehouse Commissioned IPSOS Study

Source: Litehouse, Inc.


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