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   AFE: Attracting Millennial Consumers To Local Florists
by American Floral Endowment
Posted: Friday, January 12, 2018 at 3:48PM EST

The increased purchasing power of the millennial generation makes them a key player in the floral industry's future.

By understanding millennials' preferences and shopping behavior, floral stakeholders can be better informed about where millennial consumers prefer to purchase floral products and how to attract them to local florists.

A study from AFE and the Floral Marketing Research Fund (FMRF), called "Marketing Tactics to Increase Millennial Floral Purchases," investigated millennial consumers' preferred retail outlets, their barriers to purchase from local florists and how to overcome these barriers.

To read the rest of the story, please go to: American Floral Endowment


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