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   What’s In Store 2018 — Demand Rising For Fresh, Prepared And Functional
by International Dairy Deli Bakery Association™
Posted: Friday, January 19, 2018 at 2:05PM EST

Madison, WI — Consumers are increasingly interested in fresh, prepared food, whether it’s for convenience, exploration of new cuisine, or simply an alternative to a restaurant, retailers can capitalize and deliver innovative options. This is one of hundreds of findings in What’s in Store 2018, the latest edition of the annual trends publication from the International Dairy Deli Bakery Association™ (IDDBA), and What’s in Store Online, a collection of over 150 downloadable graphs and tables, as well as links to white papers and trends articles.

Other findings in the book’s “Eating Trends” chapter include:

  • Snacks account for half of all eating occasions, and one in five consumers state that their snacking behaviors have changed over the past few years and they now snack more often.
  • Brands that are socially responsible, charitable, and authentic to a shopper’s heritage were more desirable to Millennials and shoppers with children.
  • Consumers continue to view health and wellness in two ways: fresh, less-processed (i.e., clean labeling, inherently nutrient-dense, organic); and “premiumization” (i.e., high-quality ingredients, storytelling, transparency).
  • Older generations — Silents, Boomers, and Generation X — cited convenience as a primary reason for shopping traditional retail for their organic purchases. Convenience is not a primary motivator for Millennials.

“Today’s shoppers seek out product attributes important to their lifestyles and beliefs, but also products that offer convenience when busy with various commitments,” said Eric Richard, education coordinator, IDDBA. “Grocery fresh departments have outstanding opportunities to connect with these shoppers, as many of the products found there are exactly what shoppers are looking for.”

With over 30 years of credible reporting, What’s in Store is an essential resource for dairy, deli, bakery, foodservice, and cheese departments and industries, providing vital data on retail and market trends, growth, and category changes shaping the food industry. What’s in Store is a secondary resource that is developed through both interviews with industry experts and sourcing third-party data and trends. (A complete listing of sources can be found here.)

This year’s edition again features a continuous storyline to improve user efficiency and provide greater clarity for professionals needing to understand today’s retail world. Through five themes, readers gain new insights and learn about marketplace influences. They are:

  • The Economy & Retail Trends
  • Channels and Competition
  • Consumer Lifestyles
  • Eating Trends

This themed narrative is carried into each of the product chapters: Bakery, Cheese, Dairy, and Deli. The new format, exclusive interview content, and inclusion of key insights, table interpretations, data callouts, and testimonials enable the reader to more efficiently tie back to the broader context and then dig deeper in each of the product sections.

Additionally, What’s in Store 2018 features: redesigned tables; infographics that inform readers why the data matters; key insights; more original expert interviews; and more graphics to illustrate best-in-class examples.

The purchase price of What’s in Store 2018 is $99 for members and $399 for nonmembers. To learn more and to purchase one or more copies, click here.

About IDDBA:  IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy exclusive benefits and services including the annual tradeshow, leading-edge research, training programs, management tools, and an annual trends report. For more information contact IDDBA at 608-310-5000 or visit iddba.org.

Source: International Dairy Deli Bakery Association™


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