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   Retailers See Record Pazazz Sales Two Months Early
by Honeybear Brands
Posted: Monday, January 22, 2018 at 9:06AM EST

MINNEAPOLIS  – Pazazz retail partners across the country rang in the New Year with record sales of the premium apple variety, Pazazz by Honeybear Brands. Early sales feedback from the first two months of Pazazz availability in November and December show the variety captured an unmatched share of the premium apple category and drove strong, incremental sales revenue for retailers coast to coast.

“We introduced Pazazz two months early into an incredibly busy time of year for our retail partners and their customers,” says Don Roper, vice president, sales and marketing, Honeybear Brands. “It's a time of year when there are so many demands on a consumer’s dollar and their attention. So these early season sales numbers are even more impressive and a real indicator of a record breaking season ahead for the variety and our retail partners in 2018.”

Roper added that the big retail push for Pazazz is now underway for January throughout the first quarter of the year, a time of year when Pazazz really demonstrates it’s strength on the apple deck. Pazazz’ unmatched storability means that the variety is bursting with sweet and tart flavor and an exceptional crispy crunch when it reaches stores and creates a “wow” experience for consumers.

“Our team is currently conducting hundreds of demos across the country and it is still amazing to watch reactions when customers try the Pazazz apple,” says Roper. “We put Pazazz up against consumer’s favorite apple from Honeycrisp and Kiku to Ambrosia and Jazz and it consistently out performs these other apple varieties every time.”

For the premium apple category, Pazazz comes at just the right time.  Retailers are beginning to experience downward price pressure on the category-leading variety Honeycrisp. Over the next few years, Honeycrisp production is expected to double, easily outpacing consumer sales of the variety and further eroding retailer profit margins. Significant price deflation due to this oversupply will challenge year over year sales growth in fresh produce departments.  

“One of the key challenges going forward is bridging the gap of new apple sales and margin in the category,” notes Roper. “Our partners who are aggressively introducing and promoting Pazazz are beginning to position and differentiate themselves from this price deflation and have, perhaps, one of the best eating apples available in Pazazz to achieve this goal. By introducing and adopting Pazazz, they now have an alternative, super premium variety capable of driving and sustaining long term sales and customer loyalty.”

Honeybear Brands is expecting impressive growth of Pazazz apples sales throughout the throughout the first quarter. All retail programs are booked and in place and Pazazz is supported by exciting promotions through March, showcasing the variety as an exciting, innovative and flavorful apple for consumers across North America. 

Source: Honeybear Brands

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