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   What’s In Store 2018—Freshness, Convenience, Health Driving Shopper Demand In Deli
by International Dairy Deli Bakery Association™
Posted: Thursday, January 25, 2018 at 4:21PM EST

Madison, WI — From meal kits to full-service restaurants, in-store deli operators need to determine how to become an asset for the demand moments that drive shoppers to the department. This is one of hundreds of findings in What’s in Store 2018 the latest edition of the annual trends publication from the International DairyDeli Bakery Association™ (IDDBA), and What’s in Store Online, a collection of over 150 downloadable graphs and tables, as well as links to white papers and trends articles.

Other findings in the book’s “Deli Sales and Eating Trends” chapter include:

  • According to the Culinary Visions Panel, 44% would make the deli their go-to eatery if a chef was creating the menu.
  • Deli meat trends include “clean” and “clear” labels; stories behind specialty meats; and merchandising through pairings and tastings.
  • In addition to using local ingredients and sharing their story, delis need to appeal to resident audiences with menu items that are eaten locally and host community cultural and social elements.
  • All generations—not just the younger ones—want more natural, organic, antibiotic-free, and non-GMO foods, as well as proper labeling.

“Consumers’ demand in the deli continue to revolve around freshness, convenience, and health, positioning the department into a true destination as stores reinvent physical space, reinvigorate fresh-prepared items, and reinforce culinary inspiration with quality staff,” said Jonathan Whalley, education coordinator, IDDBA.

With over 30 years of credible reporting, What’s in Store is an essential resource for dairy, deli, bakery, foodservice, and cheese departments and industries, providing vital data on retail and market trends, growth, and category changes shaping the food industry. What’s in Store is a secondary resource that is developed through both interviews with industry experts and sourcing third-party data and trends. (A complete listing of sources can be found here.)

This year’s edition again features a continuous storyline to improve user efficiency and provide greater clarity for professionals needing to understand today’s retail world. Through five themes, readers gain new insights and learn about marketplace influences. They are:

  • The Economy & Retail Trends
  • Channels and Competition
  • Consumer Lifestyles
  • Eating Trends

This themed narrative is carried into each of the product chapters: Bakery, Cheese, Dairy, and Deli. The new format, exclusive interview content, and inclusion of key insights, table interpretations, data callouts, and testimonials enable the reader to more efficiently tie back to the broader context and then dig deeper in each of the product sections.

Additionally, What’s in Store 2018 features: redesigned tables; infographics that inform readers why the data matters; key insights; more original expert interviews; and more graphics to illustrate best-in-class examples.

The purchase price of What’s in Store 2018 is $99 for members and $399 for nonmembers. To learn more and to purchase one or more copies, click here.

About IDDBA:  IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy exclusive benefits and services including the annual tradeshow, leading-edge research, training programs, management tools, and an annual trends report. For more information contact IDDBA at 608-310-5000 or visit iddba.org.

Source: International Dairy Deli Bakery Association™


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