United Fresh Show

Organics Unlimited
  Home | About | Archives | Sponsorship | Contact Us | Submit / Suggest
  Produce rss  
   MountainKing Announces Return Of Spring Crawfish Promotion
by MountainKing Potatoes
Posted: Friday, February 23, 2018 at 9:09AM EST

HOUSTON, TX – As fans of crawfish boils descend on grocers across the south, Texas-based MountainKing Potatoes has introduced the return of its popular spring retail promotion for its Crawfish B-Red potatoes, the popular variety specially grown and uniquely packaged for crawfish boils.

MountainKing’s “Crawfish Season is Here” features high-graphic, 120 ct. display bins, display wraps and point-of-sale signs for the merchandising of the company’s Crawfish B-Reds.  The variety is available in handy, three-pound bags, suitable for gatherings of 10-12 partygoers.

As part of the retail promotion, MountainKing will award an Apple Watch or iPad to the retailer with the highest percentage sales increase of the company’s three-pound B-Reds to total potato sales for the period February 15th – April 30th , 2018. District winners will earn $50 Bass Pro Gift Cards.

“All signs point to a very strong B-Red selling season,” says John Pope, MountainKing vice president of marketing, who adds the variety’s waxy texture and high moisture content help them maintain their shape after boiling, a big plus for crawfish boils serving fresh potatoes and corn.   

Plus, their “boil-in-bag” packaging allows them to be dropped straight into a pot without removing them from the bag.  The boil-n-bag feature also keeps the red potatoes separated from other ingredients.

As part of the promotion, MountainKing’s in-store merchandising team will assist retailers with building effective selling displays featuring the 120 ct. display bins.

For more information on MountainKing’s Crawfish B-Red Challenge, call 800-395-2004.  Also learn more at www.MountainKing.com and at www.Facebook.com/MountainKing-Potatoes.

Source: MountainKing Potatoes

print article
Print Article
send article
Send Article
Share Article
Share Article

Bakery Dairy Deli Floral  Meat & Poultry Produce Seafood Retail & Foodsvc
 Cauliflower Crumbles  Avocados  Margin Makers  We speak Fresh  Fresh Produce Packaging  

mail to friend

Got News? Send your latest press releases and announcements to ProducePR@PerishableNews.com