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   Impossible Foods’ Quest To Save The Planet Fails To Impress FDA
by Lydia Mulvany, Bloomberg
Posted: Tuesday, April 24, 2018 at 3:21PM EDT

Biochemist Patrick O. Brown, founder of Impossible Foods Inc., invented a “magic ingredient” that solves what he calls the planet’s biggest environmental problem: beef.

The ingredient, made from soybean roots and genetically engineered yeast, goes into vegetarian Impossible Burgers, which are available in a growing number of restaurants -- even fast-food stalwart White Castle.

It contains heme (pronounced HEEM), a key part of red meat and a source of iron, which humans can’t live without. Think of Brown’s discovery as plant-based blood. Brown, 63, says it makes the Impossible Burger sizzle, smell and taste like real red meat.

To read the rest of the story, please go to: Bloomberg


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