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   Growers Turn Outstanding Varieties Into Marketing Gold
by Sheila Santiago, Society of American Florists
Posted: Tuesday, June 12, 2018 at 3:48PM EDT

Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties exhibit at the Society of American Florists’ Annual Convention. For the growers who enter the competition, the contest is about more than a ribbon — it’s also marketing gold.

“Outstanding Varieties puts you on the map,” said Diana Roy of Resendiz Brothers in Fallbrook, California.

The contest — this year at SAF Palm Springs 2018, Sept. 12-15 at the Westin Mission Hills in California — features commercially available cuts, bedding plants, and potted plants. Judges evaluate the entries and award a Best in Show as well as Best in Class for the 13 categories: Cut Rose, Cut Garden Rose, Cut Spray Rose, Cut Dianthus, Cut Chrysanthemum, Cut Bulb Flower, Cut Alstroemeria, Cut Gerbera, Other Cut Flower, Decorative (Cut) Foliage, Potted Flowering Plant, Potted Foliage Plant, and Bedding Plant, Convention participants vote for People’s Choice.

To read the rest of the story, please go to: Society of American Florists

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