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   Honeybear Brands Plans For Brand Expansion
by Honeybear Brands
Posted: Friday, August 10, 2018 at 9:05AM EDT

Elgin, Minn. – Honeybear Brands has appointed the company’s first Pazazz-specific brand manager, following runaway sales success of the variety across North American retailers. Kristi Harris, a produce industry veteran, joins the company’s Eden Prairie, Minnesota-based marketing team, effective immediately.

“Sales of Pazazz grew by around 300 percent in the 2017-2018 sales season,” says Don Roper, vice president, sales and marketing, Honeybear Brands. “As a brand we’re entering more new markets and seeing demand from new retailers attracted to the Pazazz brand and our retail programs. It made absolute sense to us to add someone like Kristi to our already strong marketing team, so she can focus exclusively on the growth of the Pazazz brand. She brings a wealth of produce industry brand experience to the role and we’re thrilled to have her ahead of Pazazz’ next season.” 

Harris joins Honeybear with a broad ranging background that includes product development, brand management, product marketing and advertising. Among other consumer product marketing roles, she spent more than six years at C. H. Robinson as Brand Marketing Manager, charged with positioning Robinson Fresh as a leader in the produce category and with responsibilities for major consumer facing brands including Welch’s, Tropicana, Mott’s and Green Giant. In her new role, she will join the Honeybear Brands marketing team with responsibility for shepherding the day-to-day development of the Pazazz brand ahead of the 2019 sales season and beyond.

Kristi is a graduate of Arizona State University and holds a Bachelor of Arts degree in Communications and Marketing.

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About Honeybear Brands (http://www.honeybearbrands.com) 952-746-1315

Honeybear is a leading grower and developer of premium apple varieties. The company started as Wescott Agri Products, a family run apple orchard in the early 1970s. From that early start several generations ago, Honeybear still employs the same hands-on, personal attention to apple varieties produced through the Honeybear Apple Varietal Development Program. Honeybear is the leading grower of Honeycrisp in the Northwest and offers complete domestic and global apply supply integration from varietal development to growing, packing, shipping and retailer support.

Source: Honeybear Brands

 


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