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   The Surprising Reason Why This Yogurt Drink Is Flying Off Store Shelves
by Erica Chayes Wida, Today
Posted: Wednesday, September 12, 2018 at 3:43PM EDT

A recent boom in sales for a Japanese yogurt drink that's been around for decades is proving, once again, that being featured in a popular Netflix program can be a boon for business.

After a Yakult-like product, a probiotic dairy drink, made an appearance in the recently released Netflix original romantic comedy, "To All the Boys I've Loved Before," it's been flying off supermarket shelves.

The drink appears in the flick about a shy, 16-year-old girl navigating her feelings of love and loss. Although the brand isn't mentioned in the movie — and it's referred to as a "Korean yogurt smoothie" — watchful social media users identified the bottle's shape and signature red tin foil top as being Yakult.

To read the rest of the story, please go to: Today


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