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   I Love Produce Creates Halloween Promotion For Monster Garlic
by I Love Produce
Posted: Friday, October 12, 2018 at 9:13AM EDT

West Grove, PA — I Love Produce, a major grower and marketer of garlic, ginger and shallots, has announced the launch of an innovative new Halloween promotion called OctCLOVErfest. The promotion will market their Monster Garlic brand during the Halloween season.

The company has partnered with international star Elvira, Mistress of the Dark, to build awareness of the program and to attract new shoppers to the produce aisle.

"Garlic is already associated with Halloween," said Jim Provost, president of I Love Produce. "In legends, it’s used to scare off vampires and evil spirits. Since we have a unique product called Monster Garlic, making the most of the Halloween season just makes sense. I’ve always been a fan of Elvira, and when we reached out to her, it turned out that she was a fan of our promotion too. We’re so happy to be working with her to help make Monster Garlic the official garlic of Halloween."

OctCLOVErfest promotional materials include unique in-store display boxes with a series of Halloween-themed designs and a limited-edition retail tag. The promotion also includes in-store standup photo displays, shelf talkers, and in-store radio spots that all feature Elvira, Mistress of the Dark.

One of the family-friendly hooks of the OctCLOVErfest campaign is a new kind of seasonal crafting: decorating Monster Garlic bulbs. The unique extra-large bulbs feature pure white skins that are paper-like, making each bulb easy and fun to decorate. In-store tear-pad instructions and branded online videos will instruct families on simple, food-safe ways to decorate their Monster Garlic bulbs with frightful and fun faces.

"We’re always looking for new reasons to send consumers to the produce section," said I Love Produce CEO Neil Millman. "Our OctCLOVErfest promotion is bringing new excitement, and new consumers, to Monster Garlic. We recommend cross-merchandising Monster Garlic with decorating supplies such as non-toxic food coloring and markers to provide added convenience for the consumer, and additional sales for retailers."

Monster Garlic, which is jumbo-sized white garlic from a region in Spain known for its exceptional garlic, also creates a seasonal opportunity as an addition to other Halloween-themed items in the produce department such as pumpkins, maize corn and candied apples.

The OctCLOVErfest promotion has a social media component as well, including instructional videos that are sharable on multiple social platforms. Consumers will be encouraged to share photos of their garlic creations, as well as their in-store pictures with Elvira’s standup displays. Elvira herself will also be sharing the promotion with her hundreds of thousands of fans online.

I Love Produce will be displaying OctCLOVErfest materials including Halloween decorated Monster Garlic bulbs, packaging and a life-sized Elvira stand-up at their booth and in the "4 Kids Showcase" at PMA Fresh Summit. Their booth number is #2008.

"One more thing to remember," said Provost. "Monster Garlic is known for its exceptional flavor. So long as you decorate it with food-safe materials, it can be the key ingredient for some delicious post-Halloween dishes!"

For more information about this promotion or to place an order, contact sales@iloveproduce.com or call (610) 869-4664.

# # #

About I Love Produce:
I Love Produce is a major grower and marketer of garlic, ginger and shallots with the freshest year-round supplies from sources around the world including the United States, Europe, Asia and South America. I Love Produce also markets organic garlic, ginger and shallots year-round, with nationwide distribution in the United States and Canada. They package in retail units and also carry a full-line of value-added products for foodservice. Their website is available atILoveProduce.com.

About Elvira, Mistress of the Dark:
Everyone’s favorite ghoul next door, Elvira, Mistress of the Dark is undoubtedly the best-known Horror Host of all time. In addition to her long-running TV show, Movie Macabre, she stars in the classic films, Elvira, Mistress of the Dark and Elvira’s Haunted Hills. Always original, sometimes outrageous, she’s never shy about showing us exactly who she is. The Queen of Halloween has carved out a niche in popular American culture that’s sure to endure for decades to come. www.ELVIRA.com

Source: I Love Produce


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