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   CMI Orchards Revealing Major Brand Facelift At PMA
by CMI Orchards
Posted: Friday, October 12, 2018 at 9:13AM EDT

America’s number one selling apple brand, Ambrosia, is poised to take the stage, revealing a new brand identity at PMA Fresh Summit in Orlando next week.  According to Nielsen FreshFacts data, Ambrosia apples were the top selling branded apples in the U.S. for the 2017 crop year, leading by more than $20 million dollars in sales.

“The McDougall family has a legacy of growing high-quality fruit, and CMI is excited to present the gold standard of Ambrosia apples,” said CMI’s Brand Manager, Rochelle Bohm.  “Their techniques for growing Ambrosia apples have been perfected over more than a decade resulting in an incredibly consistent apple, with a delicate crunch and sweet, honey flavor that customers crave.”

“This is an extremely exciting event for all of us at CMI,” added Vice President of Marketing, George Harter.  “The time is right for a brand refresh. CMI has grown and marketed Ambrosia apples for over a decade, and it’s time to really clue customers and retailers in to the fact that CMI’s Ambrosia are truly exceptional.”  Harter added that CMI has worked hard to position the company as the managed variety and organic leader in the industry, growing 6 of the top 10 apple brands in the U.S., with 5 of these brands available in organics, including organic Ambrosia.

“We are absolutely thrilled to release a brand refresh for Ambrosia”, said Bohm.  “With the experience, pride and passion our growers have, we are confident it will set the bar for this variety.” Bohm revealed that the company has a few tricks up their sleeve to be presented during the show, and invites retailers and industry leaders to their booth.

CMI will reveal the new face of Ambrosia apples at the 2018 PMA Fresh Summit in Orlando at Booth #2483 and in the new product showcase arena.

About CMI Orchards

CMI Orchards is one of Washington State’s largest growers, shippers and packers of premium quality cherries, apples, pears and organics.  Based out of Wenatchee, WA, CMI delivers outstanding fruit across the U.S.A. and exports to over 60 countries worldwide. For more information, visit www.cmiorchards.com

Source: CMI Orchards


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