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   Winter Sweetz Launches New Trade Newsletter
by Lone Star Citrus Growers
Posted: Thursday, October 18, 2018 at 9:14AM EDT

McAllen, TX – Texas-based grapefruit grower-packer-shipper Lone Star Citrus, owner of Winter Sweetz, is excited to announce the launch of its bi-monthly newsletter as a helpful resource for the trade. The newsletter is an extension of the company’s commitment to providing valuable resources to buyers and will share important crop updates like product condition, volume and market information.

This year, Winter Sweetz’s groves experienced an optimal summer with timely rains that produced more tonnage on the trees than the previous year. This heavier volume of fruit, strong juice market price and small gap between the California and Texas season, has the company expecting a steadier market this year. Newsletter subscribers will be the first to know harvest updates and gain further insights as the crop hits the market and progresses throughout the season.

"We are looking forward to an abundant harvest this year and sharing valuable insights with the trade as the season kicks off,” said Trent Bishop, Vice President of Sales at Lone Star Citrus Growers, “Due to several factors being slightly different than they were at the start of last season, we expect the first 6 weeks of the Texas season to be a less volatile market than it was last year, possibly taking out the peaks and valleys leading up to Thanksgiving.” 

In addition to the trade newsletter, over the last two years Winter Sweetz has invested in building an extensive market database that is designed to be a helpful resource for its retail partners and grow shopper demand in the category. 

Attendees at PMA Fresh Summit can visit booth #1800 to talk to the Lone Star Citrus Growers team and learn more about this year’s crop and how their targeted research can help increase sales and grow the category. 

To receive the most up-to-date information on Winter Sweetz’s crops sign up for the company’s trade newsletter. For more information about Lone Star Citrus Growers, visit http://lonestarcitrus.com/. And for more information about Winter Sweetz, visit http://www.wintersweetz.com/ or follow the brand on FacebookInstagram and Twitter.

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About Lone Star Citrus Growers

Lone Star Citrus Growers is a company passionate about our products, people and service. Born of a shared vision to provide the citrus-buying customer an alternative source of Texas citrus, three industry veterans combined their experience, strengths and resources to launch a dream. The foundation of this dream was built upon gathering a core team of employees that have been with us since the day we opened the doors in 2007. For more information, please visit http://lonestarcitrus.com/.

Source: Lone Star Citrus Growers


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