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   JENNIE-O Launches 'Give Your Family The Bird' Advertising Campaign For Thanksgiving In Select Market
by Jennie-O Turkey Store, Inc.
Posted: Tuesday, November 6, 2018 at 4:31PM EST

WILLMAR, Minn. -- This holiday season, Jennie-O Turkey Store, a wholly owned subsidiary of Hormel Foods (NYSE: HRL), is encouraging busy hosts to give their families the bird — a JENNIE-O® OVEN READY™ turkey, that is.

This new, lighthearted media and digital campaign speaks directly to consumers who are shopping, cleaning, balancing family dynamics and are up to their elbows in food preparation for holiday get-togethers. JENNIE-O® OVEN READY™ turkey is so easy to prepare that it takes the stress out of holiday meal planning. First off, JENNIE-O® OVEN READY™ turkey is preseasoned and goes right from the freezer to the oven with no thawing required.

"Holiday stress is a well-known phenomenon; so much so that it's recognized by the American Psychological Association. The US Highbush Blueberry Council commissioned a "festive-stress" study in 2017, reporting that 31 percent of Americans find the holiday season not only stressful, but downright frantic," said Tanya Rodriguez, cultural anthropologist at Hormel Foods.

The Give Your Family the Bird campaign, which includes both 15- and 30-second spots, is designed to offer one way to alleviate the frenzy associated with the holidays. In the spots, we see a relaxed dinner host reacting to otherwise frustrating or stressful real-life situations with a calm demeanor. JENNIE-O®OVEN READY™ turkey "is the easiest way to give your family the bird," says the host. The spots will air on television as well as digital and social channels in select markets.

"This campaign revolves around something many of us can relate to: the fact that a holiday host doesn't always have time to deal with everything that goes along with getting ready for the holiday meal," said Brent Koosmann, marketing director at Jennie-O. "Giving the bird — a JENNIE-O® OVEN READY™ turkey — is a lighthearted look at a very simple way to take the hassle and stress out of preparing a whole turkey for your holiday get-together."

In addition to offering an easy solution for that whole turkey on Thanksgiving Day, Jennie-O provides tools that consumers will find helpful for planning their Thanksgiving meal on the JENNIE-O® brand website — from calculators that tell the host how much turkey to buy, to full menus that inspire Thanksgiving dinner and suggestions for preparing tasty leftovers.

Also, from now through November 25, consumers have the ability to live chat their turkey prep questions on www.jennieo.com or call 1-800-TURKEYS to speak with a representative.  Moreover, the JENNIE-O® brand website is now also equipped with a Turkey Tracker where consumers can track their fresh or frozen JENNIE-O® whole turkey back to its originating farm.

For more information about all Jennie-O® turkey products, including recipes, nutritional information and where to buy, visit www.jennieo.com or follow the brand on social media at www.Facebook.com/JennieoTurkeywww.Instagram.com/jennieo and www.Twitter.com/Jennieo.

ABOUT JENNIE-O TURKEY STORE, INC.

Jennie-O Turkey Store, Inc., based in Willmar, Minn., is a wholly owned subsidiary of Hormel Foods Corporation (NYSE: HRL) and one of the largest turkey processors and marketers in the world. It offers an array of more than 1,500 high quality fresh, frozen, refrigerated and deli turkey products that are distributed throughout the United States and 27 countries worldwide. Jennieo.com

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billionin annual revenues across more than 80 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin's®, Wholly Guacamole®, Hormel® Black Label®, Columbus® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of "The 100 Best Corporate Citizens" by Corporate Responsibility Magazine for the 10th year in a row and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future — Inspired People. Inspired Food.™ — focusing on its legacy of innovation. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

Source: Jennie-O Turkey Store, Inc.


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