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 PFCI To Honor Seven New Members In Palm Springs
by Society of American Florists
Posted: Wednesday, August 15, 2018 at 3:38PM EDT

The Society of American Florists will honor seven professionals with induction into Professional Floral Communicators – International (PFCI) during the Stars of the Industry Awards Dinner on Sept. 15 at SAF Palm Springs 2018, the association's 134th Annual Convention at the Westin Mission Hills in Rancho Mirage, California.


 Chill Out: The Importance Of Keeping Flowers Cold
by Terril A. Nell, Ph.D., AAF, American Floral Endowment
Posted: Friday, August 10, 2018 at 12:12PM EDT

In the floral industry, there’s increasing recognition of the importance of cold temperatures — and providing cold temperatures for every flower from the point of harvest to the point of sale. (One notable exception to this rule: tropical flowers.) And, just for clarity, "cold" means 34 F to 36 F.


 Berkeley Micro-Farmer Supplies Bay Area With Beautiful Local Flowers
by Louise Rafkin, San Francisco Chronicle
Posted: Friday, August 10, 2018 at 12:12PM EDT

Joanna Letz launched Bluma in 2014, and in addition to directly providing floral design services for weddings and events using her own yield, she now also supplies various florists and grocers, including Berkeley Bowl and San Francisco’s Bi-Rite and Rainbow Grocery. With up to 90 percent of flowers in the United States now being imported from around the world, Joanna is a fierce advocate for buying local and organic.


 Bower & Branch Acquires Organic Plant Magic
by Bower & Branch™​
Posted: Friday, August 10, 2018 at 12:12PM EDT

Bower & Branch™, a group of independent growers and garden retailers throughout the Northeast, Midwest, and Pacific Northwest announced today that it has acquired the organic fertilizer company, Organic Plant Magic, according to Sid Raisch, President and CEO of Bower & Branch™.


 AAF To Induct Four Honorees In Palm Springs
by The Society of American Florists
Posted: Thursday, August 9, 2018 at 3:57PM EDT

The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of the Industry Awards Dinner on Sept. 15 at SAF Palm Springs 2018, the association's 134th Annual Convention at the Westin Mission Hills in Rancho Mirage, California.



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