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 Are You Ready For 'Resurrect Romance Week' August 8-14th?
by TheRomantic.com
Posted: Friday, August 6, 2010 at 1:42PM EDT

Michael Webb doesn't necessarily like the title that media have given him, 'The World's Most Romantic Man.' "First, I doubt if it is true and secondly, it gives the wrong impression that romance is about some sort of competition," says Webb "but if the title gives me a platform to correct some misconceptions about romance, I'll gladly embrace it."

 Retail Florist Marketing Efforts Fall Short
by Wholesale Florist & Florist Supplier Association
Posted: Friday, August 6, 2010 at 1:42PM EDT

SAF reported this week that overall retail florists haven't moved the increased marketing efforts in the last six months. Just a little more than half (54%) the florists increased their marketing, 11% "significantly" in the second quarter, according to SAF's Economic Outlook Survey. The survey was e-mailed in May.

 Flower Arranging Finds A Younger Audience
by Emily Weinstein, The New York Times
Posted: Thursday, August 5, 2010 at 3:40PM EDT

Flower-arranging classes are on the upswing. Established institutions have long offered programs in traditional arranging, but newer schools, with a natural, free-form aesthetic, have begun popping up across the country, part of a swell of enthusiasm for things homemade.

 Tulip Breeders Develop Bigger, Tougher Lilies
by Mariana Greene, The Dallas Morning News
Posted: Thursday, August 5, 2010 at 3:40PM EDT

Dutch bulb breeders have shifted their intense focus from spring-blooming tulips to lilies, a genus whose bloom times span early spring to late summer. The first fruits of their efforts are available in goodly supply from specialty retailers, whose fall catalogs are showing up now in mailboxes and online.

 Announcing PRO Institute Des Moines, A Floral Postharvest & Marketing Program
by Perishables Research Organization
Posted: Thursday, August 5, 2010 at 3:40PM EDT

Perishables Research Organization is pleased to announce PRO Institute Des Moines, designed to share the floral expertise of mass marketers, florists, growers (bedding, potted, and cuts), importers, bouquet suppliers, breeders, associations, transportation firms, cooler companies, educators, wholesalers, and dry good suppliers with the research findings and experiences of Dr. George Staby, President, Perishables Research Organization and Dr. Michelle Jones, Associate Professor, Ohio State University.

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