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 Bower & Branch Acquires Mobile Commerce Company Plantfast
by Bower & Branch​
Posted: Tuesday, May 15, 2018 at 4:38PM EDT

Bower & Branch, a group of independent growers and garden retailers throughout the Northeast, Midwest and Pacific Northwest announced today that it has acquired the mobile commerce company, Plantfast. Plantfast founder Jon Ewing will join the Bower & Branch advisory board.

 Danziger Launches International Gypsophila Wedding Challenge
by Danziger
Posted: Tuesday, May 15, 2018 at 4:38PM EDT

Flowers are an inseparable part of weddings. Whether in a bridal bouquet, a corsage or aisle decoration, and flowers create the atmosphere of the event, adding liveliness and color. In correlation with the retro mega-trend, together with the appetite for a more natural, wild-style setting, Gypsophila is being used more and more in these occasions. As part of Danziger’s continuous emphasis on the global gyp market, the company is launching a new, innovative campaign called the International Gyp Wedding Challenge.

 Plant Branding 101: Things To Know About Plants And Millennials
by American Floral Endowment
Posted: Tuesday, May 15, 2018 at 4:38PM EDT

As college students interested and actively involved in the horticulture industry,we have noticed there have been several studies conducted to figure out what attracts “Millennials” to plants and gardening. While many of these studies provide accurate information about our preferences as consumers, there is very little explanation for the thoughts that go behind each observation.

 An Infographic Looking At The Flower Industry
by Ezekiel Sala, Loyal Gardener
Posted: Monday, May 14, 2018 at 3:34PM EDT

Did you know that we spend more than $26 billion annually on floral products? In the U.S., there are more than 23,000 establishments in floral industry, which includes florist establishments, wholesaler, and floriculture growers. This industry has employed more than 83K people in total.

 Royal FloraHolland Reports Logistic Performance Good On Third Early Auction Day
by Royal FloraHolland
Posted: Monday, May 14, 2018 at 3:34PM EDT

On Monday, May 7, again the auctioning of flowers started an hour earlier than usual. In general, the handling times and end times for flowers improved over last year on Monday, 8 May 2017. There were also significantly more transactions of plants processed.

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