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 Lucinda Den Adel Wins The VBW Flowercup And Is The New Dutch Florist Champion
by Florint
Posted: Tuesday, November 28, 2017 at 3:17PM EST

Lucinda den Adel has won the VBW Flowercup 2017 – the national floristry championship in The Netherlands. She scored 81.50 out of 100 points with her arrangement, which kept her well ahead of the other participants. Aside from the coveted title of national champion, the delighted florist also won a big pallet of Oasis Floral Foam.


 Mike Rimland From Costa Farms USA Joins AIPH Board
by International Association of Horticultural Producers (AIPH)
Posted: Monday, November 27, 2017 at 4:18PM EST

Members of the International Association of Horticultural Producers (AIPH) elected Mike Rimland from Costa Farms in Florida, USA as representative of North and Central America to the Board during the General Meeting held in Taichung in September. Mike Rimland takes over from Bill Stensson from Sheridan Nurseries, Canada after his term was completed.


 Banks Show Confidence In Royal FloraHolland's Strategy
by Royal FloraHolland
Posted: Monday, November 27, 2017 at 4:18PM EST

Royal FloraHolland has just concluded a new credit facility worth €195 million. This will allow us plenty of opportunity to invest over the coming years in digitalisation and daily service provision, among other possibilities. The new credit line from three banks shows that they have a lot of confidence in our strategy.


 Holly, Jolly And Young: Gen Z And Millennials Expected To Increase Holiday Spending
by Society of American Florists
Posted: Wednesday, November 22, 2017 at 4:06PM EST

Most experts are calling for a robust holiday shopping season this year — and a new national survey indicates young adults (18- to 24-years-old) could lead the charge, metaphorically and literally, to increase spending.


 Kroger Elevates Its Floral Line With New BLOOM HAUS Brand
by The Kroger Co.
Posted: Wednesday, November 22, 2017 at 4:06PM EST

The Kroger Co. today introduced BLOOM HAUS™, a new, premium and sustainable Our Brands floral line launching in Kroger's family of stores just in time for the holidays. Enhancing and building Our Brands as a vibrant growth vehicle is a driver of the company's Restock Kroger Plan.



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