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 Society of American Florists Prom Promotion Generates 2.4 Million Impressions
by Society of American Florists
Posted: Thursday, June 14, 2018 at 3:42PM EDT

A new social media campaign conducted throughout April by the Society of American Florists scored big with prom-goers, garnering 2.4 million impressions. Targeted to girls ages 15 to 18, the campaign featured a short video posted on Instagram to promote customized prom flowers and entice teen girls to take a quiz to discover their prom flower personality. The campaign drew 571,394 video views and inspired 24,424 teens to take the quiz.

 Holex Expands Facility With Vacuum Cooler
by Holex
Posted: Wednesday, June 13, 2018 at 3:56PM EDT

Are you familiar with the method of vacuum cooling? Vacuum cooling is a modern pre-cooling method to ensure a high quality of fresh products during long-term transport, at the beginning of the shipment journey.

 Danziger Brings Physical Experience To The 2018 Flower Trials
by Danziger
Posted: Wednesday, June 13, 2018 at 3:56PM EDT

Danizger is bringing the visitor experience to the next level at the 2018 Flower Trials event. The company is incorporating a “Phygital Experience” into their display by creating a web-app. With this digital version of the display, visitors can enjoy extensive information with the tap of a finger, while at the same time, exploring Danziger’s plants in real life.

 Four Leading Breeders Launch Breeding Platform: Breeding Accel
by Breeding Accel
Posted: Tuesday, June 12, 2018 at 3:48PM EDT

For more than four years, four leading companies in the ornamental horticulture trade - KP Holland, Interplant Roses, Schoneveld Breeding and Sion Young Plants - have been working together closely in the field of breeding. Now, these independent family businesses are establishing Breeding Accel, an innovative knowledge platform that unites the expertise and research capacity of the individual companies.

 Growers Turn Outstanding Varieties Into Marketing Gold
by Sheila Santiago, Society of American Florists
Posted: Tuesday, June 12, 2018 at 3:48PM EDT

Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties exhibit at the Society of American Florists’ Annual Convention. For the growers who enter the competition, the contest is about more than a ribbon — it’s also marketing gold.

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