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 A Month-Long Celebration Of Our Favorite Protein, Beef
by The Pennsylvania Beef Council
Posted: Thursday, May 24, 2018 at 4:11PM EDT

May is Beef Month in PA! Throughout the month of May, the PA Beef Council (PBC) is sharing the people raising beef along with the great attributes of Beef as part of a healthy diet.

 Tyson Snags $674,000 In State Tax Credits For $44 Million Upgrade To Perry Plant
by Donnelle Eller, Des Moines Resgister
Posted: Wednesday, May 23, 2018 at 4:15PM EDT

The Arkansas food giant said it would upgrade its chilling system, but the project would create no new jobs at the plant.

 Greenridge Farm Partners With OUTFRONT Media To Launch First-Ever Out-Of-Home Advertising Campaign
by OUTFRONT Media Inc.
Posted: Wednesday, May 23, 2018 at 4:15PM EDT

OUTFRONT Media Inc. and Greenridge Farm today unveiled an out-of-home (OOH) campaign calling Chicagoans to think about the quality of their deli meats, cheeses, and sausages. With creative developed in collaboration with OUTFRONT Studios, the campaign combines billboards with OUTFRONT's Mobile Network to reach shoppers as they're preparing to purchase.

 Meat Institute & Beef Checkoff Unveil ‘Kid Pleaser’ Recipes
by The North American Meat Institute (NAMI)
Posted: Wednesday, May 23, 2018 at 4:15PM EDT

New kid-friendly recipes that use delicious prepared beef products to encourage children to consume more fruits and vegetables were unveiled today by the North American Meat Institute (Meat Institute), a contractor to the Beef Checkoff.

 New Media MythCrusher Addresses Cultured And Plant Based Protein Products
by American Meat Science Association (AMSA)
Posted: Tuesday, May 22, 2018 at 4:30PM EDT

Advances in the development of cultured meat products and plant based “meat alternatives” are hot topics in the media, though often with inaccuracies about the environmental impact, nutrition and safety of traditional meat products. To help address many of these common mistakes, the North American Meat Institute has developed its newest Media MythCrusher. The document discusses 13 different misperceptions and provides the facts for reporters to use as they develop their stories.

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