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 National Pork Board Names Schafer Condon Carter Consumer Branding Agency
by Schafer|Condon|Carter
Posted: Monday, March 8, 2010 at 4:34PM EST

The National Pork Board announced today that it has selected Schafer|Condon|Carter as its new agency of record. The agency will be responsible for all consumer branding and advertising efforts.

 Pork Producers Set Goal To Increase Per Capita Pork Expenditures
by Gary Truitt, Hoosier Ag Today
Posted: Friday, March 5, 2010 at 4:42PM EST

At the National Pork Industry Forum, a new strategic plan is being unveiled. National Pork Board CEO Chris Novak says this plan establishes an aggressive goal for pork consumption.

 DNV & Michigan State University Release Initial Findings Of U.S. Food Safety Survey
by DNV & Michigan State University
Posted: Friday, March 5, 2010 at 4:42PM EST

A study being conducted by Michigan State University (MSU) on behalf of DNV finds that US consumers are highly aware of food safety issues and they have high recognition of third party certification as an effective signal of food safety assurance. The consumers strongly prefer to see products labeled as safety certified.

 Pork Checkoff: Winter Pork Promotions Surpass Goals
by National Pork Board
Posted: Friday, March 5, 2010 at 4:42PM EST

From classic comfort foods to innovative new entrees, several successful, high-profile winter foodservice promotions have showcased the pork’s possibilities to a wide range of consumers.

 Beef Checkoff Is Geared Up For National Nutrition Month
by The Beef Checkoff Program
Posted: Friday, March 5, 2010 at 4:42PM EST

March is National Nutrition Month, and more specifically, March 10th is Registered Dietitian Day. In support of this month, the checkoff’s food and nutrition communications team continues to communicate about "29 Ways Toward Better Health" to reinforce the availability and affordability of 29 lean beef steaks, roasts and ground beef choices during a time when media, consumers and health professionals are talking about nutrition.

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