Health Dominates Muffin Market
by Joyce Laird, Baking Management
Posted: 2009-10-27 16:49:43 EST

Muffins are staples for breakfast, coffee breaks and snacks any time of the day. Consumers look for both traditional favorites as well as new flavors. And, the healthful eating trend is driving the muffin market.

While traditional bran muffins have always been considered healthful, the current trend is to make most muffins more nutritious—with no change in their traditional flavor and texture.

Aunt Millie’s Bakeries, Ft. Wayne, Ind., has always prided itself on being on the leading edge when it comes to healthful baking. It sells its own brand of baked and packaged muffins to supermarkets in the South and Midwest.

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