Industry Execs See Floral Recovery And Budget For Increases
by Wholesale Florist & Florist Supplier Association
Posted: 2009-11-09 16:37:13 EST

WF&FSA asked Presidents and CEOs of growers, importers, manufacturers and wholesalers in the U.S. and Canada when they thought the retail floral market might rebound. When asked about retail florists specifically, 8% said they think that a recovery will start in 2009, 55% said sometime in 2010 and 38% thought it would be later than 2010.  

When asked the same question specifically about mass markets 21% said they will start to recover in 2009, 52% said sometime in 2010 and 26% thought it would be later than 2010. Read Comments  

WF&FSA asked wholesalers what they are budgeting for top line sales in 2010 compared to 2009. Fifty-three percent of respondents are budgeting an increase and 31% are budgeting sales to be flat in 2010 compared to 2009.  

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