Tabasco Brand Elevates College & University Dining With 'Passport To Flavor Experience'
by McIlhenny Company
Posted: 2014-11-18 15:59:21 EST

TABASCO® brand has developed a new college and university foodservice program to engage students and add interest to on-campus dining. TABASCO® Passport to Flavor Experience is a customized one-day program that offers TABASCO® inspired menus, culinary demos, contests and games to get both students and foodservice operators involved during the key traffic period. TABASCO® Passport to Flavor Experience first took place at Vanderbilt University in Nashville and most recently at Tulane University in New Orleans.

“We were excited to offer our students this TABASCO® culinary food experience,” said Jonathan Leonard, executive chef, Tulane University. “Many students purchase their meals and snacks off-campus, so we are always looking for creative ways to drive more traffic to our dining halls and to show them how to flavor their food in unique ways.”

Tulane University hosted TABASCO® Passport to Flavor Experience on November 5th from 11:00am-2:00pm in its main dining hall, Bruff Commons. In an effort to raise money for Second Harvest Food Bank, a globally recognized philanthropic organization, students, faculty and alumni were asked to pay $6 in cash for a meal that day. Tulane’s goal was $500, which McIlhenny Company would match up to $1,000 to benefit Second Harvest.

As part of the event, more than 20 TABASCO® inspired dishes were featured at 10 stations showcasing the different TABASCO® brand flavor options, including a comfort food station, a grill station, a rotisserie station, a pasta station, a soup station, a smoothie station, a cold plate and salad station, a pizza station, a deli station and a Peak Plus station. Students also had the opportunity to test their knowledge and win fun prizes during the TABASCO® “Spin to Win” trivia game. 

“We noticed that food boredom has become a common complaint among students, so we wanted to come up with a fun initiative that engages both the school and the community,” said Jonathan Leonard. “With TABASCO® Passport to Flavor Experience, we are offering recipe ideas and inspiration to the dining hall staff, a variety of flavorful new dishes to students and at the end of the day we are donating cash proceeds to a local charity. Everyone seems to really enjoy it.”

To generate awareness and create excitement, TABASCO® brand creates custom signage, table tents, napkin holders, menu cards, prizes and more. Plus, dining hall employees are provided with branded TABASCO® T-shirts to wear during the event. And for those who can’t get enough TABASCO® brand Pepper Sauces, there is a pump flavor station offering four of the best-selling sauces, encouraging students to experiment with the flavors and enhance their favorite meal items throughout the year. The Flavor Station remains at the condiment station after the promotional day.

Creating student satisfaction and customization is essential to running a successful college and university foodservice program. With engaging events like TABASCO® Passport to Flavor Experience, college and university foodservice directors can stave off boredom, increase traffic and grow campus business. For more information and to find out how to host a TABASCO® Passport to Flavor Experience at your school, please visit or contact

About McIlhenny Company

McIlhenny Company produces TABASCO® brand Products, which are sold in more than 165 countries and territories around the world and labeled in 22 languages and dialects. The 146-year-old company makes a line of pepper sauces, including its world-famous TABASCO® brand Original Pepper Sauce, and Green Jalapeño, Chipotle, Buffalo Style, Habanero, SWEET & Spicy and Garlic Pepper Sauces. The pepper sauce that Edmund McIlhenny created in 1868 is the same TABASCO® brand Original Pepper Sauce that is produced today. It's still made from tabasco pepper mash that's been aged up to 3 years in white oak barrels, mixed with high-quality distilled vinegar and a small amount of Avery Island salt. This unique aging process delivers unmatched concentration and piquancy. Visit for more information.

Source: McIlhenny Company