Columbus Craft Meats Builds On Explosive Growth With Two New Snack Lines
by Columbus Craft Meats
Posted: 2017-09-12 15:43:46 EST

HAYWARD, Calif. -- Columbus Craft Meats, the fastest growing deli meat brand in the U.S.1, has launched two delicious new snack lines.  Snacking is a huge trend in the U.S., and meat snacks are growing 4 times faster than potato chips as consumers look for high-protein alternatives. 2  "People continue to replace traditional meals with snacks, and now we offer Columbus' delicious salami products in a snack size to enjoy while on-the-go" says Columbus CEO, Joe Ennen.

PANINOS SUCCESS DRIVES LAUNCH OF SNACK-SIZED VERSION

Contributing to Columbus' rapid growth are new products, like Paninos – bite-sized rolls of salumi and cheese – which have grown over 800%3 since launching in 2016.  Columbus now offers Paninos in snack-sized packages of two:

  • Genoa Salame rolled with Mozzarella Cheese
  • Hot Sopressata rolled with Mozzarella Cheese
  • Prosciutto rolled with Mozzarella Cheese
  • Italian Dry Salame rolled with Monterey Jack Cheese

SALAME & CHEESE CRISPS OFFER DELICIOUS, CONVENIENT SNACKING

For its Salame & Cheese Crisps line, Columbus has paired its salami with sourdough cheese crisps that are perfectly portioned for a quick, delicious bite.  And because they don't require refrigeration, Columbus' Salame & Cheese Crisps provide a convenient, on-the-go snack.  Available in the following flavors:

  • Italian Dry Salame and Cheese Crisps
  • Calabrese Salame and Cheese Crisps

Both snack-sized Columbus Paninos and Columbus Salame & Cheese Crisps are available now in select grocery stores across the U.S.

Founded in 1917, Columbus Craft Meats produces award-winning Italian salami and deli meats sold under the Columbus brand. Its products are available at food retailers nationwide. More information can be found at www.ColumbusCraftMeats.com

More Information:

1 Fastest growing brand of the top 30 brands: Nielsen, Total US, 26 weeks ending 7/1/17, $ Sales % change versus year ago, Total Deli (Including Specialty Meat & Cheese)

2 Mintel: Growth of meat snacks in US from 2015 to 2016 was 6% vs 1.3% for potato chips

3 Nielsen: Total US 52 Weeks ending 7/1/17, $ Sales % change versus year ago

Source: Columbus Craft Meats