Albertsons Buys Meal-Kit Delivery Provider Plated
by Reuters
Posted: 2017-09-22 15:32:19 EST

Albertsons Cos Inc (ABS.N), one of America’s biggest supermarket chains, said on Wednesday it would buy meal-kit delivery service Plated, as it looks to attract more customers to its stores amid increased competition.

Financial terms of the deal were not disclosed.

Albertsons’ expansion into meal kits, which deliver fresh ingredients and recipes to subscribers, comes less than a month after Inc’s (AMZN.O) entry into the grocery market with its acquisition of Whole Foods Market.

Amazon’s entry is expected to increase pricing pressure on retailers.

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