State's Growers Should Tout 'Arizona' Angle When Marketing Their Dates, Study Finds
by Mary Beth Faller, Arizona State University
Posted: 2017-09-29 08:54:38 EST

ASU agribusiness professors find consumers willing to pay more for dates labeled 'pesticide free' and 'Arizona grown'

People have been eating dates for more than 6,000 years, but only recently have consumers worried about whether they’re “pesticide free.”

As date growers in Arizona are in the midst of harvesting the sweet fruit, they now have a better idea of how to market their crop thanks to new research by two professors in the Morrison School of Agribusiness at Arizona State University.

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