Baldor Joins Meal-Kit Business
by Lisa Fickenscher, NY Post
Posted: 2017-10-04 15:49:27 EST

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Bronx-based wholesaler Baldor Specialty Foods has become the latest entrant to the $1 billion meal-kit business.

Baldor, which counts restaurants, supermarkets and schools among its customers, just launched Urban Roots, a line of veggie kits that will soon be sold in Whole Foods for $8 a pop — as well as by FreshDirect, according to Baldor President Michael Muzyk.

Online retailer Jet.com is the first retailer to offer the kits, selling them for $6.71 a pop.

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