A New Look, Contest Make Opal Apple Season “SupercrispiOpalicious”
by FirstFruits Marketing of Washington
Posted: 2017-10-18 09:15:42 EST

YAKIMA, Wash. – Opal®, the highly-acclaimed apple creating a frenzy in the category, is sporting a new look for the 2017-2018 season along with a brand new consumer campaign that will have fans singing. Literally.

This season’s consumer campaign, entitled “SupercrispiOpalicious,” centers around a challenge issued to Opal fans to create and perform their own original song about why they love Opals. Launching late this fall, the public will be asked to vote on the top five performers selected by a panel of judges. The grand prize winner will be selected by both popular vote and FirstFruits judges and receive a prize package and featured spot on the Opal apple website.  

The consumer favorite Opal apple boasts a bright yellow exterior, incredibly sweet flavor and distinctive crisp texture. Best of all, the apple is naturally non-browning, making it perfect for snacks, salads and lunchboxes. As of the 2016-2017 apple season, the Opal is among the ranks of the Top 20 varieties in the country. 

“Opal fans are some of the most passionate and vocal apple-lovers we’ve ever seen,” said Chuck Zeutenhorst, general manager of FirstFruits. “The SupercrispiOpalicious campaign will give them an opportunity to engage with us in a very unique and interactive promotion.” 

The familiar Opal logo received a facelift and a redesigned website will launch this fall to coincide with the release of the apples to the market. Opals are supported through a comprehensive marketing strategy including in-store support, a full calendar of consumer events and public relations, engaging social media and digital content, partnerships with consumer influencers and a highly-targeted digital advertising campaign. 

FirstFruits represents Broetje Orchards, a leader in Washington organic apple production and an innovator in new varieties to the market, as well as Congdon Orchards. As the exclusive marketer of the Opal®, FirstFruits offers the variety in both organic and conventional options beginning in late October and expects supplies to last through June 2018. 

For more information, please visit FirstFruits from Oct. 19-21 at PMA Fresh Summit Booth #1663 or contact East Coast Regional Marketer Dennis Jackson or West Coast Regional Marketer Tim Corkill.  Learn more about Opal apples at www.opalapples.com

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About FirstFruits Marketing of Washington

FirstFruits Marketing is a collaborative apple marketing company owned by Ralph and Cheryl Broetje. Their growers share a commitment to producing high quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit www.firstfruits.com

About Opal Apple

Opal apple is known as the apple with a purpose. Grown only in Washington by Broetje and Congdon Orchards, this Golden Delicious-Topaz cross apple variety was introduced by FirstFruits Marketing in 2010 to wide consumer and media acclaim. Its distinctive color, flavor and texture are not the only qualities that make this product unique: Opal apple was created to make a difference in communities across the nation. Every year, FirstFruits Marketing donates a percentage of sales of every case of apples to worthy organizations that address issues like hunger, food safety, sustainability and the environment. UEB 32642 variety apples are grown exclusively by Broetje and Congdon Orchards and distributed under the OPAL® brand name by FirstFruits Marketing in North America.

Source: FirstFruits Marketing of Washington