Online Groceries Are A Hard Sell, Even To Avid Internet Shoppers: Poll
by Lisa Baertlein, Chris Kahn, Reuters
Posted: 2017-10-23 15:54:47 EST

LOS ANGELES/NEW YORK - Most U.S. shoppers are fiercely loyal to local food stores, calling them better than online options, according to a new Reuters/Ipsos poll that raises questions about how much Amazon.com’s $13.7 billion purchase of Whole Foods will shake up the supermarket business.

Shares in Kroger Co, the largest U.S. supermarket operator, have tumbled 40 percent from this year’s highs on worries that the newly merged company will be quick to siphon business from traditional food sellers.

Seventy-five percent of online shoppers said they rarely or never buy groceries online, according to the survey of nearly 8,600 adults from Aug. 12 to Sept. 1. Even among frequent online shoppers who make internet purchases at least weekly, almost 60 percent said they never buy groceries online or do so just a few times a year, according to the poll.

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