MountainKing Announces Return Of November Gold Rush Merchandising Promotion
by MountainKing Potatoes
Posted: 2017-10-25 09:07:39 EST

HOUSTON, TX  – As holiday cooking heats up sales of gold potatoes, MountainKing Potatoes has announced the return of its popular Gold Rush merchandising promotion. This promotion features the company’s Buttery Bites and Buttery Golds with eye-catching display bins and merchandising point-of-sale materials.

Now in its 11th year, MountainKing’s Gold Rush promotion features pricing incentives for its 3-pound bags of its Buttery Bites and its 5, 10 and 15-pound bags of its Butter Golds.  All-new merchandising materials are available with retailer incentives in the form of cash prizes.  Prizes will be awarded to the stores with the best Gold Rush Display and Best Year-to-Year Sales Lift.  Produce managers should contact their category management team to submit their display photos and sales results.

“Year in and year out our retail partners report strong incremental category growth when they promote golds,” notes John Pope, director of marketing for MountainKing, one of North America’s largest producers of Gold potato varieties.  MountainKing’s gold potatoes are harvested from Colorado’s San Luis Valley.

Pope adds shoppers pay twice per pound for golds as compared to conventional potatoes. Moreover, retailers that participate in MountainKing’s Gold Rush promotion report a total category lift of 26 percent.

The popularity of golds, explains Pope, is in large part driven by younger, health-conscious shoppers as the variety’s rich, creamy flavor requires fewer toppings for baked potatoes and fewer added ingredients for whipped potatoes.

Headquartered in Houston, Texas, MountainKing grows, packs, markets, and distributes high-flavor potato varieties available in grocery store chains throughout the United States.

Currently, about one million U.S. households enjoy MountainKing products every week.

For more information, go to www.MountainKing.com.  Also, follow MountainKing Potatoes atwww.Facebook.com/MountainKing-Potatoes.

Source: MountainKing Potatoes