Amazon Takeover Of Whole Foods May Be Good For Small Businesses In Natural Food Industry
by Rachel Layne, USA TODAY
Posted: 2017-10-26 15:54:30 EST

Jennifer Constantine, founder and CEO of JC’s Pie Pops, surprised a group of industry executives at the Natural Products Expo East show last month with her enthusiastic reaction to Amazon's purchase of Whole Foods.

“One gentleman said ‘a lot of the young brands your size are terrified and they think they are going to get erased.’ But I think that’s the wrong way to look at it,” Constantine, said. “If you’re a little brand and you’re not really making it happen, it’s going to hurt. But if you sell, then you’ve got a much bigger platform now.”

JC’S Pie Pops, based in Los Angeles, was formed in 2013 after Constantine, a songwriter by trade, accidentally froze her homemade Panna Cotta, an Italian dessert meant only to be chilled. Whole Foods helped Constantine break into the specialty food market by selling her product in a handful stores. With $5.3 million in sales last year, JC’s products are now dozens of chains including Publix, Giant, Sprouts and H.E.B.

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