Market Basket Launches Website, Social Media Accounts
by Kristin LaFratta,
Posted: 2017-10-26 15:54:30 EST

Marketing has changed since the advent of the World Wide Web. The thriving New England grocery chain Market Basket? Not so much.

Aside from that 2014 blip -- a rather large, nearly company-crippling family feud that lasted for six weeks and forced boycotts and worker walkouts -- the chain is an example of a multi-generational immigrant success story.

Now Market Basket has joined the internet for the first time, bringing with it professional accounts on popular social media websites like TwitterFacebook and Instagram

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