Online Grocery Shopping Is Revolutionizing Supermarkets
by Joe Taschler and Sarah Hauer, Milwaukee Journal Sentinel
Posted: 2017-11-06 15:55:40 EST

Because of people like Sarah Fracek, the supermarket industry is undergoing its own digital revolution.

It's all because Fracek has become one of a growing number of consumers who conduct almost all of their grocery shopping online.

“I hate going into a grocery store,” said Fracek, 34, a Wauwatosa, Wis., resident who doesn’t mind spending a few extra dollars to have someone else assemble her grocery order and either deliver it or have it ready for her to pick up.

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