Odwalla Co-Founder Builds A Beverage Empire, In The Dairy Case
by Angelica LaVito. CNBC
Posted: 2017-11-09 15:28:08 EST

Greg Steltenpohl knows how to create a beverage empire. He's done it before. This time he wants to disrupt the dairy case — and the food system.

Steltenpohl co-founded Odwalla in 1980 and built it into a successful juice company before selling to Coca-Cola in 2001. Now he's back with his latest venture, Califia Farms.

The brand started making juices but in seven years has expanded to almond milks, non-dairy creamers and cold brew coffees. Out of its 76 total products, 28 are coffee drinks.The category as a whole is growing, and Califia is trying to capture the plant-based corner.

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