Flowers Of Colombia: A New Brand To Promote Colombian Flowers Abroad
by Union Fleurs
Posted: 2017-11-17 15:33:39 EST

During the 2017 Proflora Trade Show in  Bogota in October, Asocolflores, the Colombian Association of Flower Exporters,  introduced its new  brand “Flowers of Colombia”, which will be used to further strengthen the position of Colombian flowers abroad.

Asocolflores CEO, Augusto Solano, stated that “This brand will allow us to approach young people too. We face a challenge in terms of building long term relationships with consumers, clients and the younger generations. The world is changing and our industry is well known thanks to its entrepreneurship and innovation; but we must also be at the forefront in terms of the strategy and the message we want to deliver."

“Flowers of Colombia” is based on diversity as one of the country's greatest assets, which is present in our geography, our people, our fauna and flora, and of course in the 1,400 flower varieties that we commercialize each year. The slogan that will be used by the brand, i.e. "diversity that inspires", takes seriously the challenge of competing abroad with a real and powerful message as the second largest flower exporter in the world. 

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