Nielsen Scan Data Shows Another Successful Season For SweeTango Apples
by Next Big Thing, A Growers’ Cooperative
Posted: 2017-11-20 09:08:44 EST

WENATCHEE, Wash. - Retail scan data for the apple category shows that success for the SweeTango variety at retail nationwide continues to gain year over year. Debuted in 2010, SweeTango has made marked increases in volume and value each season as it gained a foothold as a consumer and retailer favorite.

Neilsen scan data for September 2017 showed that SweeTango was the top ranked club variety and also the only club variety that cracked the top ten category-wide for the period, with volume coming in at 9.3 percent above that of 2016, and dollars up 13.3 percent. Average retail price for SweeTango for the period was $2.42 per pound.   

Strong sales have continued since the season start in September, and fresh fresh bin-fruit continues to be packed. SweeTango sales desks report that some sizes remain to round out a brisk season. The popular high-graphic 2-lb pouch is available to stock store shelves through November and early holiday season.

Sales contacts can be found at https://sweetango.com/about/for-retailers/sales-desk/

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ABOUT NEXT BIG THING, A GROWERS’ COOPERATIVE

Next Big Thing, A Growers’ Cooperative is a 47-member cooperative of family growers, spread over five time zones from Nova Scotia to Washington state, that grows and markets managed varieties of apples, beginning with SweeTango. More information on SweeTango can be found at http://www.sweetango.com or on Facebook at http://www.facebook.com/sweetango.

ABOUT SWEETANGO® APPLES

SweeTango’s distinct taste, texture, and quality stem from careful breeding, expert horticultural practices, and meticulously selected growing locations.  Apple breeders at the University of Minnesota crossed the sweet Honeycrisp and the tangy Zestar! apple varieties to create SweeTango. Using a manual, painstaking process, research scientists cross-pollinated these parent apple varieties just like bees, birds, butterflies, wind, and rain do in nature.  A new variety of apple to many, the first crop of SweeTango reached grocery stores in the U.S. and Canada in 2009.

Source: Next Big Thing, A Growers’ Cooperative