Village Farms Selected As Finalist For Innovation Award
by Village Farms
Posted: 2017-11-21 09:02:41 EST

Village Farms’ Lorabella Blossom™ tomato has been selected as a finalist for the Inaugural Produce Business Innovation Award. This new award is based in part on an item’s ability to elevate the marketplace and Village Farms’ newest exclusive variety is expected to do just that. This sunny orange tomato boasts a blissfully bright™ citrus essence, something the tomato category hasn’t seen yet. This unique tomato and its name have a special significance for Village Farms’ founder and CEO, Michael DeGiglio, “The name of this variety is very close to my heart and I hope you’ll find this tomato just as special as I do.”

Discovered tucked away along the sundrenched beaches amidst the sparkling seas of Italy’s Amalfi Coast, Lorabella Blossom™ has an untraditional tomato flavor reminiscent of old world sensibilities. Part of Village Farms’ San Marzano family of products, it is in an exceptional snacking tomato that is extremely versatile, making it great for grilling, roasting and sautéing.  Also of note, the orange color has more lycopene than a red tomato, making them super healthy since lycopene is a powerful antioxidant that helps build strong bones and encourages a healthy heart. Lorabella Blossom™ tomatoes are also a good source of potassium, as well as vitamins A and C. 

Selected as one of 10 finalists by the judges at Produce Business, the winner of the first ever Produce Business Innovation Award will be determined by a public voting contest which is happening now. The winner of the popular vote will be announced at the New York Produce Show being held December 11-14. Stop by Village Farms’ booth #244 to try Lorabella Blossom™ and brighten up your day. Voting is open until 5 p.m. PST on November 27.  To cast your vote for Lorabella Blossom™ go to or visit the Village Farms website for a link to the voting site at

Source: Village Farms