Kroger Elevates Its Floral Line With New BLOOM HAUS Brand
by The Kroger Co.
Posted: 2017-11-22 16:06:59 EST

CINCINNATI - The Kroger Co. (NYSE: KR) today introduced BLOOM HAUS™, a new, premium and sustainable Our Brands floral line launching in Kroger's family of stores just in time for the holidays. Enhancing and building Our Brands as a vibrant growth vehicle is a driver of the company's Restock Kroger Plan.

"Customers can always count on our professional florists to help them find the perfect item from our broad assortment of unique floral offerings," said Teri Rose, Kroger's director of floral merchandising. "Whether for gifting, special occasions or just because, BLOOM HAUS™ will provide our customers with an elegant, fresh and fabulous new floral line to choose from. Cultivated with care, your personal selection from our bountiful assortment is a wonderful way to elevate your day, brighten any moment or make someone's day blossom."

All BLOOM HAUS™ flowers will carry the Rainforest Alliance Certified™ seal ensuring the product is grown on farms that meet social and environmental standards designed to protect forests, soil, water, wildlife, and the communities and people who live and work in those forests and farms. The green frog seal assures customers the flowers they are purchasing have been grown and harvested using environmentally- and socially-responsible practices.

BLOOM HAUS™ is included in Kroger's e-commerce assortment. The flowers can be conveniently ordered by customers and picked up curbside at nearly 1,000 ClickList stores, joining an extensive selection of flower choices, fresh food and everyday products at low prices. As Kroger's home delivery service expands, BLOOM HAUS™ flowers will also be available for purchase, enabling customers to brighten their day or that of a family member or friend.

At The Kroger Co., we are dedicated to our purpose: to Feed the Human Spirit™. We are 450,000 associates who serve nearly nine million customers daily in 2,793 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Our Family of Companies operates an expanding ClickList offering – a personalized order online service – in addition to 2,258 pharmacies, 783 convenience stores, 307 fine jewelry stores, 222 retail health clinics, 1,472 supermarket fuel centers and 38 food production plants in the United States. Our Company has been recognized as one of America's most generous companies for our support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. As a leader in supplier diversity, we are a proud member of the Billion Dollar Roundtable.

Source: The Kroger Co.