SeaPak Drives Shoppers To The Frozen Seafood Aisle For Stress-Free Holiday Entertaining
by SeaPak
Posted: 2017-11-30 15:51:07 EST

ST. SIMONS ISLAND, Ga. – With the holiday season in full-swing, hosts and hostesses everywhere are busy planning their party menus and dinner feasts. When it comes to entertaining, SeaPak Shrimp & Seafood, America’s No. 1-selling retail frozen shrimp brand, is at the top of shoppers’ lists thanks to its wide variety of quick-and-easy solutions, available at top retailers across the US.

“SeaPak understands that the holidays can be a stressful time, which is why our products, recipes and messaging during this timeframe are designed to offer consumers fun, hassle-free solutions,” said Leslie Harris Thomas, the marketing manager at SeaPak. “Our goal is to show consumers how to take mealtime preparation from frozen to festive with our delicious seafood in no time, whether they’re planning a quick family sit-down or a large traditional gathering.” 

According to a recent survey, almost 80% of consumers expect to spend the same or more this holiday season versus last year, and non-gift categories, like socializing and entertaining, comprise the bulk of non-gift seasonal spending*. In fact, nearly a quarter of those surveyed reported planning to host or attend more holiday events with friends and family this year in lieu of traditional gift exchanges*, meaning shoppers are on the hunt for easy entertaining ideas. SeaPak typically experiences a sales lift during the holidays and anticipates seeing similar brand and category growth this season based on reported spending trends, Harris Thomas pointed out. 

“We’re focused on driving shoppers – especially those who want quick-and-easy options that are poised and ready to impress guests, as well as those who are experienced entertainers looking for new flavors and restaurant-style offerings – to the frozen food aisle to solve their seasonal needs” Harris Thomas stated. SeaPak’s tasty, high-quality products, as well as its numerous recipes inspire consumers to turn to seafood more often throughout the holidays, Harris Thomas added. 

Through its retailers, the brand reinforces its dedication to reducing stress and increasing wellness for shoppers during this hectic time of year. “We’re here to help families be more mindful at mealtime and spend more time together,” Harris Thomas explained. “We’re the brand that says slow down and savor the moment, and we do it through the tastiest shrimp and seafood you can find.” 

To get holiday party planning off on the right foot, SeaPak is featuring a recipe for Spicy Bacon-Wrapped Shrimp on Tasty, the recipe video series produced by BuzzFeed. The recipe, which incorporates the popular SeaPak Butterfly Shrimp, launches Dec. 4 on Tasty’s website and Facebook page. 

Also during the holidays, SeaPak advertising reinforcing the brand’s seasonal messaging is scheduled to run through Hulu, Food Network, MNI, ClearStream, Triad Retail Media, MaxPoint, Google, YouTube, Facebook and Instagram. 

Party hosts and hostesses should visit SeaPak’s website for an abundance ofrecipes perfect for entertainers of all levels, Harris Thomas suggested. Among the site’s more-popular festive recipes are the Garlic Ginger ButterfliesCranberry Shrimp Dippers, and Hot Shrimp Dip

Additional SeaPak information is available at SeaPak.com and the brand’sFacebookPinterest and Instagram pages. 

*2017 holiday survey: Retail in transition, Deloitte Insights, October 2017 

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About SeaPak

SeaPak has been using coastal-inspired recipes to make great-tasting shrimp and seafood for nearly 70 years.  The company is committed to helping busy families reduce stress and increase wellness by offering mindful, authentic, quality seafood products.  The trusted name for delicious seafood products since 1948, SeaPak today produces America’s No. 1-selling retail frozen shrimp brand within the specialty seafood category.  SeaPak is highly regarded within the seafood industry for its adherence to the utmost in quality standards and for its commitment to resource management and sustainability.  Learn more about the brand and its commitment to sustainability here.

Source: SeaPak