AIB International Tip Of The Week: Naming Your Flavored Products
by AIB International
Posted: 2017-12-04 17:10:15 EST

It seems everywhere you look companies are coming out with new flavored products - pumpkin, eggnog, peppermint, the possibilities are endless. Whether the flavor of your product is pumpkin or something else, be sure you are correctly naming your flavored products.

Using pumpkin as an example, the name of the food on the label will include the characterizing flavor of pumpkin. Whether “pumpkin” in the product name needs to be qualified as “flavored”, “naturally flavored”, or “artificially flavored” will depend on what is being added to provide the flavor. Let’s take a look at some possible names for pumpkin muffins with different sources of pumpkin flavor.

Pumpkin Muffins

  • If the muffins contain pumpkin as the only source of pumpkin flavor.
  • If the muffins contain pumpkin and natural pumpkin flavor BUT there is enough pumpkin to characterize the food.
  • If the muffins contain pumpkin and natural and/or artificial flavor BUT the flavor ingredient does not reinforce, simulate, or resemble the pumpkin flavor. For instance, using a vanilla flavor in a pumpkin muffin would not affect the product name.

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