Maine Lobster Marketing Collaborative Responds To Questions About Its Effectiveness
Posted: 2017-12-05 17:42:24 EST

The Maine Lobster Marketing Collaborative, which spent $6.25 million over four years to market lobsters to well-known chefs and at restaurant events nationwide, is seeking to extend its contract beyond 2018, when the current five-year marketing agreement expires.

A portion of the collaborative's budget is paid through license fees paid by lobstermen and contributions by dealers and processors.

Going into the fifth year of a five-year marketing venture, Island Advantages reports that some lobstermen are pressing for answers on whether the industry is getting a solid return on the investment.

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