Royal FloraHolland Market Information: Cut Flower Turnover Rising
by Royal FloraHolland
Posted: 2017-12-22 15:51:10 EST

In the past period from November to December 1, turnover increased by around 5%. This was primarily due to a lower supply of sweetheart roses from Africa. This led to a demand for other cut flowers, which stimulated the price-setting.

In the past period, the difference in turnover between the clock and the direct flows stabilised.

Why did this happen?

  • There was a slight decrease in the share of products sold via the direct flows. 

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