Hartzler Family Dairy Gears Up For A More Aggressive Market Approach
by Adam Burroughs, Smart Business
Posted: 2017-12-28 15:51:51 EST

It’s been 20 years since Hartzler Family Dairy launched a new product. The company is known throughout the region largely for its milk sold in distinct glass bottles at select retailers. Some 80 percent of the company’s business is wholesale products that had, until recently, consisted of milk, butter and ice cream, the latter of which is produced mostly for its ice cream shop in Wooster.

This year, the company launched a non-GMO Project-verified string cheese, which Hartzler President Paul Sommers says is the first of its kind in the U.S.

“We’re currently the only dairy in the state of Ohio that’s non-GMO Project verified. Non-GMO Project, if you do some research on them, they are one of the most recognizable and trusted brands in the natural food world,” Sommers says. He adds, however, “We do not have to change anything about any way that we do things to get that label on our products.”

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