The Science Behind The Supermarket Rotisserie Chicken
by Annie Gasparro, Wall Street Journal
Posted: 2018-01-04 15:56:19 EST

Grocers have baked decades of supply-chain and food-safety know-how into their rotisserie chickens.

More than half of households have purchased prepared chicken over the past year and the average household is doing so more frequently, said Matt Lally, a Nielsen analyst.

“It’s such an anchor product, that it’s on everyone’s radar,” said Maria Steingoltz, a partner at L.E.K. Consulting who has helped retailers and chicken suppliers make rotisserie sales more profitable.

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