Are You Eating Sustainable Fish? Blockchain May Provide The Answer
by Jeff John Roberts, Fortune
Posted: 2018-01-05 15:33:51 EST

Eco-conscious diners can rely on restaurants to tell them their fish comes from a sustainable source, but it can be hard to know for sure.

That’s why a new certification system, launched by blockchain companyViant and the World Wild Fund for Nature, is intriguing: It provides a step-by-step way to verify a fish’s journey from the ocean to the market to the dinner plate.

The new initiative, announced in late December, is the latest example of how blockchain technology—a type of software that creates a permanent, tamper proof ledger—can transform supply chains and preserve the integrity of the food supply.

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