New SAF Two-Minute Trends Resource Center Helps Members Market Their Business
by Society of American Florists
Posted: 2018-01-09 15:53:22 EST

ALEXANDRIA, VA — Looking for a new pitch to promote your shop's floral services to business clients? Want to draw in business from interior designers or architects? Or want to share some smart posts to engage your shop's social media followers? Check out the Society of American Florists' Two-Minute Trends Resource Center.

The "Two-Minute Trends" videos feature interior design experts Kelli Ellis and Mark Woodman.

SAF's newest program, The Architectural Design of Flowers — created in partnership with Asocolflores — educates the media, interior design community, and consumers about the scientific benefits of living and working among flowers, as well as color trends for residential and commercial spaces. The program includes a series of seven "Two-Minute Trends" videos, featuring interior design experts Kelli Ellis and Mark Woodman, as well as accompanying floral photography.

SAF members can capitalize on the program to promote their shops and educate consumers about how flowers inspire emotions and enhance interior spaces through the new Two-Minute Trends Resource Center accessible at Among the resources for members: professional videos to share, high-quality floral photography, suggested social media posts, and suggested outreach emails to send interior designers, architects and business clients.

The Architectural Design of Flowers program and Two-Minute Trends videos are made possible thanks to funding by longtime SAF PR Fund supporter Asocolflores. All of SAF's consumer marketing programs are a result of the SAF Fund for Nationwide Public Relations. For more information on who is supporting the fund visit,


About SAF 

The Society of American Florists is the leading organization representing all segments of the floral industry. SAF is proud to provide marketing, business and government services to its members, including growers, wholesalers, retailers, suppliers, importers, educators, designers and allied organizations. The association was chartered by an act of Congress in 1884. To learn more about SAF or to join,

Source: Society of American Florists